How Voice Search is Changing the Way Customers Find Your Business

Introduction

Have you ever spoken into your phone and asked, “Where can I get something printed nearby?” or “What’s the best local café open now?” You’re not alone. The way people search online is changing - and it’s happening fast.

Voice search is becoming a key part of how customers discover businesses like yours. From smartphones to smart speakers, we’re using our voices to search more than ever. If your business isn’t prepared for this shift, you could be missing out on potential customers.

Here’s how voice search is changing the game - and what your business can do to stay ahead.

1️⃣ What is Local SEO & Why Does It Matter?

Roughly 1 in 5 searches globally are now voice-based (Forbes). People are speaking more naturally when they search, and that includes searches like:

• “Where can I print posters near Nenagh?”

• “Affordable web design for small businesses in Tipperary”

• “Best digital marketing service near me”

If your business isn’t showing up in these searches, you might not be visible at all.

💡 Tip: Start thinking about what your ideal customer might say when looking for your service. Phrases like “Who prints flyers near me?” or “Best value website design for small businesses” are key.

2️⃣ Voice Searches Use Natural Language

Unlike typed searches, voice queries tend to be longer and more conversational. People speak to devices the same way they speak to people.

💡 Tip: Include content on your website that answers common questions using a natural tone. For example:

• “How do I order business cards?”

• “What’s the best way to get digital marketing for my business?”

💡 Tip: Adding a FAQ section to your site can help you appear in more voice-based search results.

3️⃣ Focus on Local SEO

46% of voice searches are looking for local businesses (Embryo). That makes local optimisation key.

✔ Use phrases like “printing services in Tipperary” or “web design near Borrisokane”
✔ Keep your Google Business Profile up to date
✔ Add your location, opening hours, and contact info everywhere your business appears

💡 Tip: Use local keywords naturally in your content, like “printing in Nenagh” or “web design in Borrisokane.” Also, claim and optimise your Google Business Profile.

4️⃣Make Sure Your Website is Mobile-Friendly

Since most voice searches happen on mobile devices, a mobile-friendly website is essential.

• Fast load times

• Clean design

• Simple navigation

• Click-to-call button

💡 Tip: Test your site on your phone. Are buttons easy to press? Does it load in under 3 seconds? If not, it’s time for a quick revamp.

5️⃣Provide Quick, Clear Answers

Voice search prioritise answers that are clear and to the point.

✅ Use headings and short paragraphs
✅ Answer common questions directly
✅ Use schema markup to help Google understand your content

💡 Tip: Think like your customer: What would you say if someone asked, “How do I get a quote for marketing services?”

Conclusion

Voice search isn’t a future trend - it’s already here, and it’s changing how people connect with businesses. At Engagio.ie, we help local businesses like yours stay ahead, whether it’s through web design, SEO, or printed marketing materials.

💡 Want to make your business easier to find - even by voice?
📧 Contact Engagio.ie today for expert Local SEO, web design, and marketing solutions.